June 28, 2012, 8 a.m.
VoX Launches Mobile Advertising Campaign with Yahoo
Pervasip's wholly owned subsidiary, VoX Communications, a leading provider of wholesale Voice over Internet Protocol (VoIP) telephone services and cloud based computing, announced today that it has launched an advertising campaign with Yahoo. The campaign will advertise the company's mobile VoIP app targeting Android users.
Yahoo Mobile reaches 59.9 million users every month and 51% of all US mobile users. They are #1 in finance and entertainment and #2 in search, instant messaging, news, sports and mail. The campaign will highlight the app's many value propositions to the consumer including free VoX to VoX calling, low cost international plans, roaming avoidance and Wi-Fi calling.
"Yahoo's reach is vast in the market, which is why we chose to advertise with them and feel this is the campaign we need to drive sales of our app. Their mobile advertising network will allow us to learn from users who click our ads and properly attract similar users during the campaign," said Barry MacCheyne, CMO of VoX Communications. "We already have a high conversion rate of consumers who are finding our app in the Google Play store and hope this initiative has the potential to grow our user base exponentially to new levels."
VoX has 70,000 downloads of its app from the Google Play store, with over 700 reviews and an average rating of 4.6 stars. This campaign will be the first time the company has made a significant investment to advertise its app.
About VoX Communications
VoX Communications delivers mobile VoIP and video telephone services through cloud computing. It recently entered the mobile VoIP services and applications arena so that its VoIP can utilize any 3G/4G or WiFi connection. VoX differentiates itself through a unique combination of high quality voice services, flexible back-office capabilities and automated provisioning systems that enable a quick turn-up for app users who are looking for a second mobile phone line or low-cost international calling, without using any voice-plan minutes from their mobile phone carrier. It offers a feature-rich, low-cost, high-quality alternative to traditional wireless phone services. For more information, please visit www.voxcorp.net.
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